Was looking at some advertisements for my comm graphics class and I came across this series of ads for Smirnoff that definitely caught my attention almost immediately. It definitely has a unique advertising approach as it uses water drop collisions in coming up with magnificent liquid sculptures – martini glass, whiskey glass and highball glass. In a way, it manages to highlight the brand’s tagline of “extraordinary purity in every drop” by the splash. Small tiny details that make the overall picture more coherent … you’ll see that the set of ripples in a pool of water has been designed in such a way to achieve consistency amongst all 3 ads. In other words, the context of the “ground” remains rather consistent throughout all 3 illustrations but the “figure” changes and thus emphasizing on the versatility of the alcoholic beverage. Nice usage of photoshop to achieve such a desired visual to convey the message. I like it 🙂
Every girl’s fav. fall/winter attire. scarves. boots. leggings. outer-coat. 🙂
Absolutely cheap $7 tops for sale !!!